Email Marketing isn’t spamming your contacts with a thousand emails per week, trying to get them to buy something from you that they really don’t need. On the contrary, email Marketing is directly reaching your customers/clients in their inbox and offering them meaningful information that will benefit their lives in some way. 

And no, much like blogging, email is not dead. According to Hubspot, there are 3.8 billion email users worldwide. It’s very much alive, and if used properly, it can be a great Marketing tool to have in your arsenal. We’ll walk you through a few of our best tips and practices for successful email Marketing so you can start using this tool for your business.

We can’t emphasize this enough: your email Marketing must be strategic and beneficial to your subscribers. Your audience receives hundreds of emails per day, so it’s important that your emails stand out, stay out of the spam folder, and your subscribers stay on your list. Here are a few things to include in your Marketing emails that you can use as a framework to get started.

1. Body Copy

This is the really important part. If the content is too long, your audience will lose interest. If it’s too short, they may be missing vital information from/about you. Find the sweet spot in-between, stick to one topic, and maintain your brand tone and voice throughout. 

#ProTip: Be personable. No one wants to receive an email from a robot. 

2. Images

For our emails, we like to keep things entertaining and fun with our subscribers. We usually start our emails with a funny GIF that pertains to the topic of the email. You could also source free images from Unsplash or Pexels. Using photos or GIFs are helpful for breaking up text, adding interest, and drawing your subscribers in to read more.

3. Call to Action (CTA)

This is the second thing that we can’t emphasize enough: you must include a CTA, or else the whole email is kind of pointless. Your CTA should be relevant to the body copy, and clearly direct readers where to go next. For example, if you’re sending out an email to notify your customers of your new product launch, you should include a shop link for the product. Don’t make your customers look for more information; offer it up to them in an easily accessible way.

4. Subject Line

Dig deep into your Marketing skills and spend some time on your subject line. This one is important. Your subject line can be make or break when it comes to your subscribers opening or deleting your email. Your subject line should be short, eye-catching, and relevant to the topic of your email. Avoid being vague or too sales-y, but try to come up with something interesting enough to click.

It can be easy to get caught up in the details: how long should this be? Does this sound like a bad sales pitch? Would I click on this email? Focus on the big picture, keep it brief, and refer back to our framework when you get stuck.

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