Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.
The Clarity Mindset: The Secret to Smarter, Simpler Marketing
Learn how a strategic marketing mindset brings clarity to your marketing strategy, helping you reduce overwhelm and focus on intentional marketing.
Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.
What does ‘strategy’ have to do with it?
Want to elevate your business strategy in 2025? Start with a strong marketing foundation. Strategic marketing aligns with your business goals, provides direction, and sets you apart from competitors.
What is a Content Calendar?
Many business owners find social media to be a burden. In fact, it’s one of the most common pain points my clients have when it comes to marketing their businesses. Panic-posting and spending excess time on writing content don’t have to be associated with your social media marketing anymore. There’s an easier way to create a solid social media strategy! By creating a content calendar, you’ll be able to create quality, engaging content, all while saving time.
How to Repurpose Your Content
To keep this simple, I’m going to walk you through how my team repurposes content for various platforms. It is a simple, yet effective process that works well for us (and many others)!
4 Digital Marketing Experts to Follow
Most days it seems as though everybody you encounter is positioning themselves as a ‘digital expert’ online, making it challenging to know who is reputable and trusted in the industry.! I’ve taken the guesswork out of the equation for you and listed my top four recommended marketing experts to follow.
Skills To Look For In Contractors
I know hiring a contractor (especially for the first time) can seem overwhelming. Here are the key qualities I look for in contractors before bringing them onto my team.