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Fractional Marketing Leadership vs. Full-Time Hire: What’s Right for You?

Fractional Marketing Leadership vs. Full-Time Hire: What’s Right for You?

When it’s time to bring in senior marketing leadership, should you hire a full-time marketing director or work with a fractional CMO? We break down the pros, cons, and decision framework so you can make the smartest choice for your business.

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Marketing Budgeting for Small Businesses: Spend Smarter, Not More

Marketing Budgeting for Small Businesses: Spend Smarter, Not More

Most small businesses don’t need a bigger marketing budget—they need a smarter one.

That means no more guessing, no more last-minute spends, and no more shiny-object syndrome. (Looking at you, paid ads with zero strategy.) Instead, small businesses need clear, goal-driven marketing budget planning that aligns with their business model and capacity.

Here’s how to allocate your marketing budget in a way that creates clarity, reduces waste, and actually supports growth.

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Case Study:  How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence

Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence

Discover how TACT Marketing Strategy helped Acupuncture of West Michigan improve brand consistency, enhance their website UX, and boost SEO—all while staying true to their calming, client-centered approach.

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