Chelsie Wyse 7/9/25 Chelsie Wyse 7/9/25

Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience

See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.

Chelsie Wyse 6/12/25 Chelsie Wyse 6/12/25

Feels Like Strategy, But Isn't (On Its Own)

Doing small changes in your business’ or organization’s marketing can feel strategic—but without proper planning, consistent effort, and a thorough understanding of where the business/organization is headed, marketing efforts can fall flat fast!

Chelsie Wyse 6/12/25 Chelsie Wyse 6/12/25

Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence

Discover how TACT Marketing Strategy helped Acupuncture of West Michigan improve brand consistency, enhance their website UX, and boost SEO—all while staying true to their calming, client-centered approach.

Chelsie Wyse 6/10/25 Chelsie Wyse 6/10/25

Case Study: How TACT Helped EHTC ignite Their Brand Into Multi-year growth

See how TACT helped EHTC modernize their brand, elevate their marketing strategy, and improve client engagement through a targeted brand refresh.

Chelsie Wyse 5/29/25 Chelsie Wyse 5/29/25

Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild

When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.

Chelsie Wyse 5/17/25 Chelsie Wyse 5/17/25

WEBSITE REFRESH OR REDESIGN: HOW TO FIND CLARITY IN YOUR DIGITAL STRATEGY

Whether it’s a refresh or a redesign, your website should always align intentionally with your marketing goals. Evaluating clearly against these benchmarks will help you confidently take the next step and improve your conversions, user experience, and overall brand clarity.

Chelsie Wyse 5/17/25 Chelsie Wyse 5/17/25

CLARITY IN ACTION: TURNING STRATEGY INTO MOMENTUM

You’ve done the work—you’ve shifted your mindset, simplified your priorities, and clarified your message. But now comes the part that separates a good strategy from real results: execution.