Challenge:EHTC, a Grand Rapids-based accounting and advisory firm, felt its brand no longer reflected the caliber of service it provides. Their website was outdated and difficult to maintain, and they lacked a consistent marketing strategy across digital platforms.

TACT’s Approach: We conducted a full brand refresh that included updated logo guidelines, internal and client-facing templates, and a completely redesigned website focused on user experience and SEO. We also overhauled their email and social media strategy, establishing new systems, visuals, and content frameworks.

Results:

— A cohesive, modern brand identity across all platforms

— Significant increases in website traffic and user engagement

— Higher-performing email campaigns with over 2,200 opens and 759 clicks

— Increased trust and visibility across social media

Challenge: Gimme’s was building out their downtown Grand Rapids location—but they also needed to build an entire brand from the ground up. With an ambitious launch timeline and no existing digital presence, they turned to TACT for everything from messaging to menus.

TACT’s Approach: We led full brand development, social strategy, and launch support, including logo and menu design, social content creation, website consulting, email marketing, PR coordination, and influencer outreach. Our work ensured Gimme’s opened with a polished brand and a buzz-worthy presence.

Results:

— A cohesive brand identity rolled out across print, digital, and in-store assets

— Over 144,000 new users reached through influencer marketing ahead of launch

— Email campaigns with open rates up to 100% and hundreds of clicks

— Social channels launched from scratch with consistent, on-brand content

— Successful ribbon-cutting event attended by city officials and media

Challenge: Skin CoLab had a solid foundation with a functioning website and active social media accounts—but they lacked a clear strategy to drive real engagement and business growth. They needed marketing guidance to make their digital efforts more intentional, effective, and aligned.

TACT’s Approach: We conducted a comprehensive audit of their website, SEO, social channels, and email marketing. From there, we developed a full marketing strategy focused on improving user experience, increasing visibility, and empowering their team to execute content with confidence.

Results:

— Website updates that improved UX and SEO rankings for “Botox Grand Rapids” and other high-value terms

— Refined blog and email strategies that deepened customer connection

— A strategic content calendar aligned across social, email, and website content

— Clear social media guidance on visuals, storytelling, and link-in-bio flow.

Challenge: The West Michigan Exit Planning Association (WMEPA) came to TACT with a common issue: their website lacked functionality and failed to support member engagement or promote events effectively. They needed a better experience—for both visitors and internal admins—without blowing up their existing platform.

TACT’s Approach: We conducted a full UX audit and rolled out high-impact updates across the front and back end. This included refreshing the site design, optimizing event workflows, building a member-only portal with video libraries and forums, and training staff on automation tools to streamline marketing tasks.

Results:

— A clean, user-friendly website aligned with their goals

— A custom member portal with gated content, discussion forums, and file sharing

— Automated event workflows and email follow-ups

— Empowered staff with training to maintain momentum

Challenge:Weaver Dentistry’s brand felt dated, and their website wasn’t keeping up with modern patient expectations. Staff found it hard to manage, and the site lacked clarity.

TACT’s Approach: We led a full brand refresh — refining their visual identity, reorganizing site structure, leading a custom photoshoot, and improving backend usability for staff.

Results:

— A modern, cohesive brand presence

— An easier-to-navigate, SEO-optimized website

— Stronger engagement and increased appointment inquiries

Challenge:Cheeky Strut’s visuals, stylist brands, and website all felt disjointed. The brand had lost cohesion across platforms and channels.

TACT’s Approach: We created on-brand social templates, managed Instagram and Facebook content, guided website UX improvements, and built an email marketing strategy from scratch.

Results:

— Unified digital presence

— Clear separation (and harmony) between stylist and salon branding

— Improved user experience and appointment flow

Challenge:AWM needed a brand presence that reflected their calm, healing practice—and a marketing foundation that could support growth.

TACT’s Approach: We led a light brand refresh, redesigned their website, developed a blog strategy aligned with search trends, and created a monthly content calendar their team could manage.

Results:

— A soothing, professional online presence

— Improved patient communication and clarity

— Consistent, SEO-backed content strategy

Challenge: Gaming Paper had momentum, loyal fans, and great products—but their brand and marketing systems hadn’t caught up.

TACT’s Approach: We modernized their logo and packaging, developed a platform-specific social strategy, improved backend marketing workflows, and launched email campaigns rooted in trend research.

Results:

— A more cohesive brand with elevated visuals

— Launch-ready systems that scale without stress

— Higher engagement across digital channels