What is ‘tact’?

1.) a keen sense of what to do or say in order to maintain good relations with others or avoid offense. 2.) sensitive mental or aesthetic perception.

At TACT, we provide results-driven marketing and advertising strategies designed to help businesses in Grand Rapids and beyond stand out in a competitive marketplace.

Led by experienced entrepreneur and marketing consultant Chelsie Wyse, our team specializes in transforming complex marketing challenges into clear, actionable strategies that drive sustainable growth.

Why choose us over traditional advertising agencies?

Data-Driven Insights & Behavioral Science
Unlike traditional marketing agencies, we go beyond surface-level branding. We leverage behavioral science to craft compelling messaging that resonates with your target audience, ensuring your marketing efforts translate into measurable engagement and conversions.

Comprehensive Digital & Traditional Marketing Services
From digital advertising and SEO strategy to brand development and content marketing, our team creates integrated campaigns tailored to your business needs. We help Grand Rapids businesses increase online visibility, attract the right audience, and maximize their marketing ROI.

Local Expertise, National Reach
TACT is deeply rooted in the Grand Rapids business community, but our expertise extends nationwide. We understand the unique needs of West Michigan businesses and craft marketing solutions that help them thrive both locally and beyond.

Transparent, Collaborative Approach
We believe in true partnership. When you work with TACT, you get a dedicated team that prioritizes collaboration, clear communication, and customized solutions—not a one-size-fits-all approach.

Let us breathe ‘new life’ into your strategy.

Whether we’ve worked together to develop strategies, or you have one ready for execution—we’re equipped to take you to the next level.

We offer the following areas of support:

Develop a compelling brand identity that sets you apart. Our team helps businesses clarify their mission, values, and market positioning to create a brand that is both authentic and impactful.
Improve search rankings and online visibility. We optimize your website’s structure, content, and technical performance to ensure that your business ranks higher on search engines and attracts organic traffic.
Engage your audience with high-quality, conversion-driven content. Our expert writers craft compelling blog posts, website copy, and marketing materials that tell your brand’s story and drive action.
Build and manage a dynamic social presence. We create and execute data-driven social media strategies that increase brand awareness, engagement, and customer loyalty across platforms like Facebook, Instagram, LinkedIn, and more.
Nurture leads and drive customer retention. Our email campaigns leverage automation, segmentation, and engaging content to convert prospects into loyal customers while keeping your audience informed and engaged.
Maximize your ad spend with targeted digital campaigns. We design and manage high-converting paid advertising strategies, including Google Ads and social media campaigns, ensuring your budget delivers the best ROI.

Let’s work together!

If you're looking for a marketing and advertising agency in Grand Rapids that delivers measurable results, let's talk. Contact TACT today to schedule a consultation and discover how our strategic approach can help your business grow.