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Marketing Budgeting for Small Businesses: Spend Smarter, Not More
Most small businesses don’t need a bigger marketing budget—they need a smarter one.
That means no more guessing, no more last-minute spends, and no more shiny-object syndrome. (Looking at you, paid ads with zero strategy.) Instead, small businesses need clear, goal-driven marketing budget planning that aligns with their business model and capacity.
Here’s how to allocate your marketing budget in a way that creates clarity, reduces waste, and actually supports growth.
What is Marketing Clarity? Why Your Business Needs It
Marketing is one of the most visible aspects of your business—but when you’re stuck in the weeds of day-to-day operations, it’s easy to lose sight of the bigger picture. That’s where marketing clarity comes in.
10 Inspirational Quotes for Leaders
These are a few of our favorite quotes about entrepreneurship, leadership, and determination. As a bonus, you can download FREE graphics of these quotes to use on your own social media.
Our Favorite Small Business Hacks
Our business has grown significantly, and we’ve started using new tools to continue to move TAC(t) forward, and further enhance our work for our clients! These Marketing and project management tools help us save time, collaborate as our remote team, and keep us on track, internally, so we can focus on our client’s goals.
tact’s Business Resource Round-up
In this blog post, I’m going to round up a few of my best business tips I’ve shared over the past year or so. My hope is these resources will be beneficial to you, no matter what state of business ownership you’re in.
How to Say “No” In Your Business (And Beyond!)
I am a go-getter— I love sitting down in my office, with a freshly brewed, iced latte and CRUSHING my to-do list. I want to see small businesses win more than anything, and I know the work my team and I do can make waves for our clients. As this to say, the word “no” was basically foreign to me for a long time.
Here’s where that led me…
3 Tips For Working From Home
Working remotely isn’t a new trend by any means, but there’s a clear distinction between simply doing your job remotely and being successful while working from home. I’ve seen this in my own business and industry. To be completely honest with you, not everyone is naturally good at working remotely— which is okay! There are certain things you can do to help you be a successful remote employee, business owner, or contractor (real pants optional).
How To Use LinkedIn For Your Business
Although often underutilized by small businesses, LinkedIn can be a powerhouse for marketing your business, increasing brand awareness, and booking new clients or customers. To help you get the ball rolling, I put together a few tips for using LinkedIn for your business.
Our Ultimate Content Creation Guide
I’ve published a lot of valuable content over the years, and I know it can be difficult to find exactly what you’re looking for. Enter: the ultimate content creation guide created by the TAC(t) team. In this post, I’m going to round up a few of our most popular blog posts by topic so you can easily find exactly what you’re looking for.
Work/Life Balance Tips For Small Business Owners
As an entrepreneur, I am completely guilty of having an unhealthy work/life balance from time to time. If you’re a small business owner like me, you understand how this happens: deadlines are looming, your inbox is overflowing, and there aren’t enough hours in the day to complete your to-do list. Working longer than usual isn’t inherently bad, but doing so on a daily basis isn’t sustainable (or healthy, for that matter).