What Happens When Digital MAIL Meets Snail Mail?

Marketing StrategyDirect MailContent Development
Written By Chelsie Wyse
usps mail marketing

As a business owner, you know the amount of noise in our every day world is loud, and converting a potential client/customer into a confirmed client/customer takes sustained effort and use of multiple channels and platforms. Even the most innovative single-platform efforts can only go so far. In the current landscape, you can’t afford not to use every tool you have.

One such tool is the Informed Delivery feature from USPS. Free for marketers, the online feature turns a single mail-piece into a digitally powered direct mail campaign. Read more about this tool on their Adweek article.

What about the other tools? Are you sure you’re using the right tools for your business? For the upcoming campaign? Are you tracking your users?

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Chelsie Wyse

I’m Chelsie Wyse, Founder of TACT Marketing Strategy, where we turn marketing chaos into business growth and messaging clarity.

With over 15 years in the advertising industry, I specialize in growth marketing—building strategies, campaigns, and brands that drive visibility, engagement, and revenue.

My expertise spans brand development, CRM improvement strategy, systems development, creative partnership management, and content creation and deployment; all grounded in a deep understanding of client experience and small business ownership.

I believe marketing should be intentional, measurable, and aligned with genuine business objectives. Every project I lead is designed to create lasting impact and support sustained business growth.

https://get-intact.com
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