Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence
Discover how TACT Marketing Strategy helped Acupuncture of West Michigan improve brand consistency, enhance their website UX, and boost SEO—all while staying true to their calming, client-centered approach.
Case Study: How TACT Helped EHTC ignite Their Brand Into Multi-year growth
See how TACT helped EHTC modernize their brand, elevate their marketing strategy, and improve client engagement through a targeted brand refresh.
Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.
WEBSITE REFRESH OR REDESIGN: HOW TO FIND CLARITY IN YOUR DIGITAL STRATEGY
Whether it’s a refresh or a redesign, your website should always align intentionally with your marketing goals. Evaluating clearly against these benchmarks will help you confidently take the next step and improve your conversions, user experience, and overall brand clarity.
Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.
Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.
What is a Content Calendar?
Many business owners find social media to be a burden. In fact, it’s one of the most common pain points my clients have when it comes to marketing their businesses. Panic-posting and spending excess time on writing content don’t have to be associated with your social media marketing anymore. There’s an easier way to create a solid social media strategy! By creating a content calendar, you’ll be able to create quality, engaging content, all while saving time.
How to Repurpose Your Content
To keep this simple, I’m going to walk you through how my team repurposes content for various platforms. It is a simple, yet effective process that works well for us (and many others)!
4 Digital Marketing Experts to Follow
Most days it seems as though everybody you encounter is positioning themselves as a ‘digital expert’ online, making it challenging to know who is reputable and trusted in the industry.! I’ve taken the guesswork out of the equation for you and listed my top four recommended marketing experts to follow.