Marketing Strategy Services for Clarity and Growth

At TACT, we specialize in one thing: helping businesses achieve marketing clarity and intentional growth. As a marketing strategy consulting agency based in Grand Rapids, we provide services designed to eliminate guesswork and transform your marketing into a powerful driver of business success.

Our Core Marketing Services

MARKETING STRATEGY DEVELOPMENT

Your business deserves a marketing plan that isn’t just pretty on paper—but drives results. We help you:

  • Identify your ideal audiences and positioning

  • Set clear, achievable marketing goals

  • Prioritize tactics that deliver the highest ROI

  • Build a roadmap for sustainable growth

Whether you’re launching a new business or scaling an established one, we’ll create a strategy that guides your team with confidence.

BRAND MESSAGING & POSITIONING

Confused customers don’t buy. We help businesses clarify their brand messaging to:

  • Communicate value clearly and persuasively

  • Stand out in competitive markets

  • Connect emotionally with the right audiences

With TACT, your brand story becomes a strategic asset, not just a collection of words.

CONTENT STRATEGY & PLANNING

Content should work hard for your business. We help you:

  • Develop content plans tied directly to business goals

  • Create messaging that resonates with your ideal clients

  • Optimize for SEO to improve visibility and engagement

No more random blogs or social posts—just intentional content with purpose.

FRACTIONAL MARKETING LEADERSHIP

Not ready for a full-time marketing executive? TACT offers fractional marketing leadership to:

  • Provide high-level strategic guidance

  • Manage marketing teams and vendors

  • Keep initiatives moving forward without the cost of a full-time hire

You get CMO-level insights and accountability, tailored to your budget and needs.

Let’s Build Your Path to Growth

If your marketing feels scattered or overwhelming, TACT can help you find clarity. Let’s create strategies and messaging that drive measurable results. [Book a complimentary consultation] today and discover how intentional marketing transforms your business.