Strategy Rooted in
Clarity and Confidence

TACT MARKETING STRATEGY:

At TACT, we believe clarity is the difference between marketing that works and marketing that wastes your budget.

Founded in Grand Rapids, we’re a marketing strategy consulting agency driven by one goal: helping businesses make smarter decisions, achieve measurable growth, and feel confident about every dollar they spend.

OUR SERVICES

Bringing Clarity
to Marketing

So many businesses struggle with scattered tactics, confusing messaging, and inconsistent results. TACT was built to change that. We partner with small and mid-sized businesses to:

Create intentional marketing strategies aligned with business goals
Develop brand messaging that resonates and converts
Build marketing plans that deliver real ROI
Serve as fractional marketing leaders for growing teams

We don’t believe in “one-size-fits-all.” Everything we do is tailored to your unique business, audience, and growth objectives.

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A woman sitting at a white round table working on a laptop, with a checkered mug and notebook in a bright, white, modern room with white built-in shelves and a hardwood floor.

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Why Work With TACT?

Clients choose TACT because we blend strategic thinking with practical, real-world execution. Our work is rooted in:

Transparency: Clear recommendations and honest feedback
Partnership: Collaborative relationships that feel like an extension of your team
Results: Strategies designed to drive measurable growth and marketing ROI

We’re not here to push trendy tactics. We’re here to help you build a marketing foundation that’s sustainable, intentional, and effective.

Meet the Owner

A woman with wavy brown hair, wearing a red and black patterned shirt, sitting on a green sofa in a modern, stylish cafe or restaurant with wooden ceiling and glass partitions.

Chelsie Wyse is the founder and Principal of TACT Marketing Strategy, an agency dedicated to transforming marketing chaos into clarity for businesses and organizations ready to make their mark.

With over 15 years of experience in the advertising industry, Chelsie has established a reputation for crafting strategic, high-impact solutions paired with purposeful and compelling visuals.

Her expertise spans brand development, content strategy, animation, video, digital and print design, photography, and copywriting—anchored by a deep understanding of client experience and the realities of small business ownership.

Colleagues and clients alike appreciate Chelsie’s ability to simplify complex challenges and deliver marketing that is both strategic and deeply human. She leads TACT with the conviction that marketing should be intentional, measurable, and aligned with genuine business objectives.

For business owners, organization leaders, or marketers seeking a partner to bring clarity, strategy, and creative excellence to their marketing efforts, connecting with Chelsie Wyse is a step toward writing a powerful success story.