Feels Like Strategy, But Isn't (On Its Own)
Doing small changes in your business’ or organization’s marketing can feel strategic—but without proper planning, consistent effort, and a thorough understanding of where the business/organization is headed, the following can fall flat fast!
1. Posting Consistently on Social Media
Why it feels strategic: Consistency is important, right?
Why it’s not: If there’s no defined audience, content purpose, or measurable goal, it's just noise.
2. Using the Latest Trend or Platform
Why it feels strategic: You're keeping up with the times!
Why it’s not: Chasing trends without aligning them to your audience or brand voice is reactive, not strategic.
3. Redesigning Your Website
Why it feels strategic: A new site can feel like progress.
Why it’s not: Without a clear reason (like improving user experience, SEO, or lead gen), it's just a facelift.
4. Running Ads Without a Funnel
Why it feels strategic: You’re spending money to get attention!
Why it’s not: If there’s no follow-up path (like a lead magnet, nurture sequence, or conversion plan), you’re burning cash.
5. Creating a Brand Guide
Why it feels strategic: It’s polished and official.
Why it’s not: Unless that guide is actively used to drive consistent messaging and design choices across campaigns, it sits on a shelf.
6. Chasing Vanity Metrics
Why it feels strategic: Who doesn’t want more likes, followers, or clicks?
Why it’s not: If it doesn’t translate to engagement, leads, or brand loyalty, it’s a distraction.
7. Publishing a Monthly Newsletter
Why it feels strategic: It’s routine and outbound.
Why it’s not: Without clear goals, audience segmentation, or strong CTAs, it’s just a habit.
SO WHAT IS STRATEGY?
Real marketing strategy answers questions like:
Who are we trying to reach?
What do they need or care about?
What’s the journey we want them to take with us?
How do we measure success?
If you’re still unsure, that’s where TACT Marketing Strategy comes in. We help businesses like yours clarify and optimize your digital strategy with intention and confidence.
