Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
When Weaver Dentistry approached TACT Marketing Strategy, they weren’t just looking for a logo update or a shinier website—they were ready for a brand transformation that would match the quality of care they provide every day.
As a well-established dental practice, Weaver Dentistry had built a solid reputation in their community. But their visual identity and digital presence hadn’t kept pace with their growth. Their brand lacked cohesion, their website was difficult to update internally, and their social presence didn’t reflect the warmth of their patient-first approach.
That’s where we came in.
A CLEARER, MORE CONSISTENT BRAND
TACT began with a thoughtful brand refinement, updating fonts for readability, refining the logo, and ensuring consistency across print and digital platforms. The refreshed identity feels modern, approachable, and aligned with the practice’s patient-first mission.
A WEBSITE THAT WORKS–FOR EVERYONE
We transitioned Weaver Dentistry’s website to Squarespace to make backend updates easier for the team. The new site is not only easier to manage—it’s more intuitive for users, helping patients quickly find what they need and book appointments with confidence.
ENHANCING THE PATIENT EXPERIENCE
Throughout the project, we kept the patient journey at the forefront. A custom photoshoot brought authenticity to their visual identity, showcasing the people and environment behind the brand. Every update was designed to build trust, simplify communication, and support the patient experience from the very first click.
THE RESULT? A BRAND THAT DELIVERS FROM FIRST CLICK TO FIRST APPOINTMENT.
This project was about creating a cohesive, confident brand presence that reflects who Weaver Dentistry is, both online and in person. Their refreshed website is easier for staff to manage and simpler for patients to navigate. Every element, from visual design to backend functionality, was built with strategy and intention, leading to stronger engagement and a more seamless patient experience.
WANT TO SEE THE FULL STRATEGY?
We mapped out every detail of Weaver Dentistry’s transformation—from brand refinement and website strategy to photoshoot direction and patient experience design.
Wondering what that kind of clarity and consistency could do for your business? You can download the full PDF case study here.
