Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence
When Acupuncture of West Michigan (AWM) came to TACT, they were ready to grow—but their marketing foundation was out of alignment. Their visual identity didn’t reflect the calm, healing energy of their practice. Their social media presence was inconsistent. And their website wasn’t built to support visibility, engagement, or long-term growth.
TACT partnered with their team to bring clarity and cohesion to every touchpoint—from design and content to backend SEO. Here’s how we helped AWM align their brand with the care they deliver every day.
A GROUNDED BRAND REFRESH
Rather than reinventing the brand, we introduced a light refresh that built on what was already working. Softer, more grounding tones and updated typography brought warmth and balance to their visual presence, both digitally and in print. We also delivered a refreshed style guide to help the internal team maintain visual consistency with ease.
STRATEGIC CONTENT PLANNING
To support long-term engagement, we developed a monthly content calendar and blog schedule aligned with their seasonal services and patient needs. Paired with social media templates designed for ease and cohesion, the AWM team was equipped with tools to communicate clearly—and consistently—without added stress.
WEBSITE ENHANCEMENTS WITH SEO IN MIND
Instead of a complete rebuild, we optimized the existing website for a more intuitive user experience. Layout adjustments, on-brand copy updates, and backend SEO improvements all contributed to a stronger digital foundation—one that better reflects AWM’s professionalism and supports their growth goals.
THE RESULT? A COHESIVE DIGITAL PRESENCE THAT REFLECTS THE CARE THEY PROVIDE.
The result is a brand experience that now matches the warmth and professionalism AWM offers in person. From first click to first appointment, every interaction feels aligned, intentional, and grounded in trust.
WANT TO SEE THE FULL STRATEGY?
We guided Acupuncture of West Michigan through a full brand and digital realignment—bringing consistency to their visuals, clarity to their messaging, and structure to their website and content.
Curious how a strategic refresh could help your brand feel more aligned? Download the full PDF case study here to see how clarity, consistency, and intentional strategy came together.
