What is TAC(T)?
“…And what do you do?”
If you’ve ever been to a party, a networking event, a family gathering, etc… You’ve been asked this question. And while it’s hard to imagine a world where these types of events happened with regularity, I still find myself getting asked this question. But this year has changed my answer.
My answer to this question varies depending on the audience I’m talking to. If I’m in a family gathering, I will usually say “I run a small marketing business.” This is short, to-the-point, and if the family member I’m chatting with has more questions, it leaves the door open.
If I’m chatting with a fellow small business owner, I respond with, “I own a marketing business that helps small businesses create smarter content and consumer-focused marketing strategies for their business.” Ears typically perk up a bit and they ask how I do that. And I tell them!
If I’m chatting with an industry professional/colleague, I can get away with using industry-specific lingo and say something like, “I run a marketing & content creation collective, focused on partnering with small businesses to help them create, implement and measure content and strategy success.”
Regardless of who I’m introducing myself to, I am to the point to ensure I get my message across. It’s important to keep your introductions short & sweet. Don’t make it too long. Don’t try to ‘beef it up’ with impressive language. It’s an introduction; a definition for what you do. If you audience wants to know more, they’ll ask.
For those of you who are curious about your business’ messaging, or curious about the type of work we’ve done, get in touch.
Right now, I’m doing free 30-minute marketing & branding audits and would love to help you. Seriously— it’s free. No signature needed.
