How to Prepare for Vacation as a Small Business Owner
Running a business is not for the fainthearted, and it truly can feel like the job that never ends. However, time off is crucial for avoiding burnout, rejuvenating yourself mentally and physically, and increasing your productivity in the long run. It’s easy to be consumed by the daily demands of your workload. Time-off allows us to take a step back and focus on something that doesn’t require 100% of ourselves.
5 Questions to Ask Your Marketing People
Finding the right marketing agency for you can feel a lot like a job interview— and it’s important you understand the role you’re hiring the agency to do. It’s necessary to ask questions to understand better what you’re signing up for, you have a better client/agency relationship, and so you aren’t wasting your precious Marketing dollars. As a Marketing person (not quite my official title but you get the idea), I came up with five questions you should ask an agency or contractor before hiring them.
How To Market Your Job Openings
How To Market Your Job Openings… start by capitalizing on the traffic already on your website and be sure to list your job openings on a Career page. If you need to fill the position ASAP, make sure the page is easy to find and regularly send your site visitors in that direction.
How To Grow Your Team as a Small Business Owner
Hiring people who fit your business is no easy feat, and it can be intimidating at times. A key focus of mine in 2021 was building and growing my team, and my business has benefited big time with these talented individuals on the team. If you aren’t sure where to begin, here are a few steps to help you go and grow!
Marketing Mistakes
Marketing mistakes to avoid like the plague (or pandemic, to make this more relatable). Here are three MORE things you should never do when it comes to Marketing your business.
How *NOT* to Market Your Business
Lets talk about what NOT to do when it comes to marketing your business. If you find yourself doing any of these three things, don't panic! There's still time to turn around your Marketing game and get strategic about who you’re reaching and how you’re reaching them.
How to Manage Burnout as a Business Owner
Burnout is a cycle of stress, exhaustion, and overstimulation; therefore can affect you mentally, physically, and emotionally. If you’ve ever been a college kid during finals week, you know exactly what I’m talking about here. Yes, hard work is important, but balance is key— for your sanity as much as your long-term success in your business. I'm giving out some practical tips to help you avoid burnout from one business owner to another.
Ethics and Marketing
Social media is an essential tool for business growth, brand awareness, and customer/client connection but which social media platform should you use for your business?
How to Use Instagram For Your Business
If Instagram is your platform of choice, I’m sharing our best tips and tricks for using it for business. First thing first: set up a business account. If you have an existing account, make sure it’s a business one! Doing so will give you unique insights, tools, and functions unavailable on personal profiles. Keeping reading for helpful Instagram tips.
How To Set Goals For Your Business
Setting goals and challenging yourself may sound overwhelming, but it’s critical to your business’s future growth. Remember: it’s important to work ON your business, not just IN it.