Case Study: How TACT Helped Gaming Paper REFINE Its Brand and PRODUCT Strategy

Digital MarketingMarketing StrategyCase StudyContent Development

Aug 20

Gaming Paper wasn’t struggling—but their brand wasn’t moving at the speed of their ambition. With a growing product line and a loyal tabletop RPG community, the team needed a marketing strategy that matched the imagination of the customers they served.

TACT stepped in to support Gaming Paper with a custom blend of branding, design, strategic planning, and execution.

BRAND REFRESH WITH PURPOSE

Gaming Paper’s branding wasn’t broken; it was just limited to only one product that the brand provides. We updated the logo and redesigned packaging to better reflect the brand’s modern edge and appeal on shelves and screens alike. It was less about changing who they were and more about amplifying what made them stand out.

STRATEGY THAT DOESN’T MISS A ROLL

Sure, they had followers. But they needed a system. We built a platform-specific content strategy rooted in performance data and audience insights. Then we brought it to life—delivering weekly content, fostering engagement, and making agile adjustments based on what was actually landing.

MARKETING SYSTEMS BUILT TO SCALE

From product launches to podcast banners, we made sure nothing stood in the way of execution. TACT provided ongoing website support, streamlined digital campaign assets, and delivered promotional materials tailored to Gaming Paper’s evolving needs, ensuring the backend never bottlenecked the brand.

EMAILS WORTH OPENING

Monthly newsletters became a key touchpoint. We combined trend research with product storytelling to create consistent, value-packed content. With solid open and click-through rates, email marketing turned into a reliable driver of both traffic and engagement.

THE RESULT? A BRAND EXPERIENCE THAT HITS INITIATIVE EVERY TIME.

With a refreshed look, customer-driven strategy, and steady content rhythm, Gaming Paper now shows up with confidence: on social media, in inboxes, and across the tabletop industry! Their marketing finally reflects the same creativity and quality found in their products, with a strategy built for long-term growth.

WANT TO SEE THE FULL STRATEGY?

We mapped out every detail of Gaming Paper’s marketing transformation—from visual upgrades to launch calendars to audience engagement tactics.

Download the full PDF case study here or reach out to TACT to talk through how we can help your brand roll a natural 20.

CoachingBrand DevelopmentDigital ContentBusiness StrategyCase Study

Chelsie Wyse

Chelsie Wyse is an experienced advertising professional with a demonstrated history of working with animation, video, digital design, print design, photography, and copywriting.

Chelsie possesses 5+ years experience owning and operating a small business, never once paying for Facebook ads or Google ads. All through cultivating meaningful relationships and creating great content.

Skilled in Art Direction, Adobe Creative Suite, Brand Development, Content Development, Marketing Strategy, Communication Strategy, and Social Media Algorithms.

Strong educational background with a Bachelor of Arts (B.A.) focused in Advertising from Grand Valley State University, an Associates in Communications from Grand Rapids Community College, and has volunteered on boards in a 'communications specialist' capacity.

https://get-intact.com