Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.
WEBSITE REFRESH OR REDESIGN: HOW TO FIND CLARITY IN YOUR DIGITAL STRATEGY
Whether it’s a refresh or a redesign, your website should always align intentionally with your marketing goals. Evaluating clearly against these benchmarks will help you confidently take the next step and improve your conversions, user experience, and overall brand clarity.
Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.
Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.
tact’s Ultimate List of Blog Topics
We’ve established you need an active, valuable blog to help boost your SEO and position yourself as an expert in your industry (if you still aren’t convinced, start here). Here’s the hard part: deciding what you’re supposed to write about. If you’ve ever stared at a blinking cursor on your screen and questioned your creativity, you aren’t alone— and hopefully by the end of this post, you’ll be inspired to write something awesome.
How To Use LinkedIn For Your Business
Although often underutilized by small businesses, LinkedIn can be a powerhouse for marketing your business, increasing brand awareness, and booking new clients or customers. To help you get the ball rolling, I put together a few tips for using LinkedIn for your business.
Our Ultimate Content Creation Guide
I’ve published a lot of valuable content over the years, and I know it can be difficult to find exactly what you’re looking for. Enter: the ultimate content creation guide created by the TAC(t) team. In this post, I’m going to round up a few of our most popular blog posts by topic so you can easily find exactly what you’re looking for.
Five Social Media Terms You Should Know
I’ll be the first to say it: social media is something we love to hate and hate to love, and it is entirely necessary as a tactic in your Marketing strategy. Although it can be intimidating and overwhelming at times, I’m here to help! Let’s simplify social media and create strategies to work for your business.
How *NOT* to Market Your Business
Lets talk about what NOT to do when it comes to marketing your business. If you find yourself doing any of these three things, don't panic! There's still time to turn around your Marketing game and get strategic about who you’re reaching and how you’re reaching them.