Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.
Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.
What does ‘strategy’ have to do with it?
Want to elevate your business strategy in 2025? Start with a strong marketing foundation. Strategic marketing aligns with your business goals, provides direction, and sets you apart from competitors.
How to Say “No” In Your Business (And Beyond!)
I am a go-getter— I love sitting down in my office, with a freshly brewed, iced latte and CRUSHING my to-do list. I want to see small businesses win more than anything, and I know the work my team and I do can make waves for our clients. As this to say, the word “no” was basically foreign to me for a long time.
Here’s where that led me…
5 Tips For A Stronger Brand
If you want to stand out from the crowd, increase your credibility with your audience, and look more professional, you need to have a strong brand. It’s non-negotiable. If you aren’t sure what that means or where to go next, here are five tips to help you create a stronger brand.
Our Ultimate Content Creation Guide
I’ve published a lot of valuable content over the years, and I know it can be difficult to find exactly what you’re looking for. Enter: the ultimate content creation guide created by the TAC(t) team. In this post, I’m going to round up a few of our most popular blog posts by topic so you can easily find exactly what you’re looking for.
Ethics and Marketing
Social media is an essential tool for business growth, brand awareness, and customer/client connection but which social media platform should you use for your business?
Business Blogging: Is it worth it?
Let’s address a common misconception about blogging: blogging boomed back in 2009 and has become more or less obsolete with the rise of social media. Has blogging taken a backseat to its younger and cooler cousins named Facebook and Instagram? Sure it has, but that doesn’t mean blogging can’t be a useful FREE tool for your business.
Being ‘authentic’ IS NOT a marketing strategy
When did ‘being authentic’ become something more than a character trait, and turn into something some industries sell like a product?