Case Study: How Strategic Branding and a Website Redesign Elevated Weaver Dentistry’s Patient Experience
See how TACT helped Weaver Dentistry modernize their brand and website to improve clarity, consistency, and the overall patient experience.
Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.
Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.
Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.
Work/Life Balance Tips For Small Business Owners
As an entrepreneur, I am completely guilty of having an unhealthy work/life balance from time to time. If you’re a small business owner like me, you understand how this happens: deadlines are looming, your inbox is overflowing, and there aren’t enough hours in the day to complete your to-do list. Working longer than usual isn’t inherently bad, but doing so on a daily basis isn’t sustainable (or healthy, for that matter).
How To Be A Confident Business Owner
Let me be completely transparent here: while I’m extremely confident in how my business runs and the work my team and I do for our clients, I’m not always confident in myself. Is anyone, honestly? I don’t think I’m alone when I say I occasionally struggle with self-doubt and imposter syndrome as an entrepreneur.
How To Market Your Job Openings
How To Market Your Job Openings… start by capitalizing on the traffic already on your website and be sure to list your job openings on a Career page. If you need to fill the position ASAP, make sure the page is easy to find and regularly send your site visitors in that direction.
How To Grow Your Team as a Small Business Owner
Hiring people who fit your business is no easy feat, and it can be intimidating at times. A key focus of mine in 2021 was building and growing my team, and my business has benefited big time with these talented individuals on the team. If you aren’t sure where to begin, here are a few steps to help you go and grow!
How to Manage Burnout as a Business Owner
Burnout is a cycle of stress, exhaustion, and overstimulation; therefore can affect you mentally, physically, and emotionally. If you’ve ever been a college kid during finals week, you know exactly what I’m talking about here. Yes, hard work is important, but balance is key— for your sanity as much as your long-term success in your business. I'm giving out some practical tips to help you avoid burnout from one business owner to another.