Case Study:  How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence

Case Study: How Strategic Brand Alignment Elevated Acupuncture of West Michigan’s Digital Presence

Discover how TACT Marketing Strategy helped Acupuncture of West Michigan improve brand consistency, enhance their website UX, and boost SEO—all while staying true to their calming, client-centered approach.

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Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild

Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild

When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.

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Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine

Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine

Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.

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Work/Life Balance Tips For Small Business Owners

Work/Life Balance Tips For Small Business Owners

As an entrepreneur, I am completely guilty of having an unhealthy work/life balance from time to time. If you’re a small business owner like me, you understand how this happens: deadlines are looming, your inbox is overflowing, and there aren’t enough hours in the day to complete your to-do list. Working longer than usual isn’t inherently bad, but doing so on a daily basis isn’t sustainable (or healthy, for that matter).

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How To Be A Confident Business Owner

How To Be A Confident Business Owner

Let me be completely transparent here: while I’m extremely confident in how my business runs and the work my team and I do for our clients, I’m not always confident in myself. Is anyone, honestly? I don’t think I’m alone when I say I occasionally struggle with self-doubt and imposter syndrome as an entrepreneur.

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How To Market Your Job Openings

How To Market Your Job Openings

How To Market Your Job Openings… start by capitalizing on the traffic already on your website and be sure to list your job openings on a Career page. If you need to fill the position ASAP, make sure the page is easy to find and regularly send your site visitors in that direction.

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