What does ‘strategy’ have to do with it?
Want to elevate your business strategy in 2025? Start with a strong marketing foundation. Strategic marketing aligns with your business goals, provides direction, and sets you apart from competitors.
Our Favorite Small Business Hacks
Our business has grown significantly, and we’ve started using new tools to continue to move TAC(t) forward, and further enhance our work for our clients! These Marketing and project management tools help us save time, collaborate as our remote team, and keep us on track, internally, so we can focus on our client’s goals.
5 Tips For A Stronger Brand
If you want to stand out from the crowd, increase your credibility with your audience, and look more professional, you need to have a strong brand. It’s non-negotiable. If you aren’t sure what that means or where to go next, here are five tips to help you create a stronger brand.
How To Find New Clients
It can be overwhelming to think about finding new business in the midst of a slow season— However, think of it as an opportunity rather than a roadblock.
Business Blogging: Is it worth it?
Let’s address a common misconception about blogging: blogging boomed back in 2009 and has become more or less obsolete with the rise of social media. Has blogging taken a backseat to its younger and cooler cousins named Facebook and Instagram? Sure it has, but that doesn’t mean blogging can’t be a useful FREE tool for your business.
Being ‘authentic’ IS NOT a marketing strategy
When did ‘being authentic’ become something more than a character trait, and turn into something some industries sell like a product?
Power (Half) Hour
We’re always seeing articles about the 30-minute workout, the 30-minute dinner, or the 30-minute life hack that will… So on and so forth.
Why not spend that half hour doing something for your business/organization that will actually leave you with a clear picture of where to move next?
Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
The Best Free Marketing Tool Ever
Any cracks in your brand experience or customer service can destroy your business. This tool for marketing your small business is critical for success, especially during a global pandemic.
What My Clients Struggle With The Most
Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.