Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
The Best Free Marketing Tool Ever
Any cracks in your brand experience or customer service can destroy your business. This tool for marketing your small business is critical for success, especially during a global pandemic.
What My Clients Struggle With The Most
Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.
Collaboration Etiquette 101
have a network of well-vetted creative business owners I work with when a client’s needs require it. These individuals own businesses complimentary to TAC(t), making the relationship mutually beneficial. They get the work, I get the talent, and the client gets a high quality service and/or product.
Working with these creative partners, I’ve learned a thing or two about collaboration.
Cultivating Meaningful Business Relationships
2020 has been a pivotal, especially when it comes to our communities and networks. Fostering genuine community is what prevents loneliness, over-analyzing, and depression. It also creates a space for impactful collaborations, which support your business in becoming more visible and more profitable!