5 Tips For A Stronger Brand
If you want to stand out from the crowd, increase your credibility with your audience, and look more professional, you need to have a strong brand. It’s non-negotiable. If you aren’t sure what that means or where to go next, here are five tips to help you create a stronger brand.
How To Talk About Your Accomplishments
It can be difficult— and awkward— to talk about yourself and your accomplishments. On one hand, you don’t want to completely downplay what you’ve achieved, but on the other hand, you don’t want to sound boastful.
Business Blogging: Is it worth it?
Let’s address a common misconception about blogging: blogging boomed back in 2009 and has become more or less obsolete with the rise of social media. Has blogging taken a backseat to its younger and cooler cousins named Facebook and Instagram? Sure it has, but that doesn’t mean blogging can’t be a useful FREE tool for your business.
Being ‘authentic’ IS NOT a marketing strategy
When did ‘being authentic’ become something more than a character trait, and turn into something some industries sell like a product?
Power (Half) Hour
We’re always seeing articles about the 30-minute workout, the 30-minute dinner, or the 30-minute life hack that will… So on and so forth.
Why not spend that half hour doing something for your business/organization that will actually leave you with a clear picture of where to move next?
Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
The Best Free Marketing Tool Ever
Any cracks in your brand experience or customer service can destroy your business. This tool for marketing your small business is critical for success, especially during a global pandemic.
What My Clients Struggle With The Most
Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.
The one thing you can do right now to boost your following.
Bored with your engagement numbers? Unimpressed with your website traffic? How to help increase your following WITHOUT rebranding your business or organization.