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Do we need a strategy, or do we need to just ‘ship it’?

Do we need a strategy, or do we need to just ‘ship it’?

I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”

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The Best Free Marketing Tool Ever

The Best Free Marketing Tool Ever

Any cracks in your brand experience or customer service can destroy your business. This tool for marketing your small business is critical for success, especially during a global pandemic.

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What My Clients Struggle With The Most

What My Clients Struggle With The Most

Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.

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