SEO vs. SEM
SEO and SEM are vital for any business. But what are they and how are they different? Let’s break them down and share with you how you can start using this acronyms TODAY.
Business Blogging: Is it worth it?
Let’s address a common misconception about blogging: blogging boomed back in 2009 and has become more or less obsolete with the rise of social media. Has blogging taken a backseat to its younger and cooler cousins named Facebook and Instagram? Sure it has, but that doesn’t mean blogging can’t be a useful FREE tool for your business.
Content Dev. or Paid Ads: Where to put the Dollars
Where to spend your business’ Marketing dollars can cause some serious analysis paralysis. #ProTip: Marketing isn’t complicated. Here’s how to spend your marketing dollars in a way that will guarantee ROI.
What is a ‘thought leader’?
Thought Leaders are the reason we spend money on industry conferences, trade shows, Masterclasses, etc. These individuals and brands are consistently staying up-to-date on their chosen profession and/or area of expertise and are consistently creating content to communicate this. Here’s how to be one.
Being ‘authentic’ IS NOT a marketing strategy
When did ‘being authentic’ become something more than a character trait, and turn into something some industries sell like a product?
Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
What Happens When Digital MAIL Meets Snail Mail?
What happens with digital marketing strategies include direct mail?
The one thing you can do right now to boost your following.
Bored with your engagement numbers? Unimpressed with your website traffic? How to help increase your following WITHOUT rebranding your business or organization.