How To Be A Confident Business Owner
Let me be completely transparent here: while I’m extremely confident in how my business runs and the work my team and I do for our clients, I’m not always confident in myself. Is anyone, honestly? I don’t think I’m alone when I say I occasionally struggle with self-doubt and imposter syndrome as an entrepreneur.
5 Website Must-Haves For Small Businesses
Not only do you need a website, you need one that incorporates strategy and makes a great first impression. While a lot goes into web design and strategy, I summed up five major things you should include on your site as a small business owner.
Five Social Media Terms You Should Know
I’ll be the first to say it: social media is something we love to hate and hate to love, and it is entirely necessary as a tactic in your Marketing strategy. Although it can be intimidating and overwhelming at times, I’m here to help! Let’s simplify social media and create strategies to work for your business.
How *NOT* to Market Your Business
Lets talk about what NOT to do when it comes to marketing your business. If you find yourself doing any of these three things, don't panic! There's still time to turn around your Marketing game and get strategic about who you’re reaching and how you’re reaching them.
Think Your Business is “Too Boring” for Social Media? (Part II)
To help you overcome a creative writer’s block, we’ve put together another round of social media ideas to get you started. Time to create some real magic!
Influencer Marketing
“Influencer marketing” has been a buzzword for awhile now, but if you aren’t an influencer or a Marketer, those words can be vague and confusing. Let’s dig into what an influencer actually is, the different types of influencers, and what it could look like to hire them as one of your Marketing tactics.
Think Your Business is “Too Boring” for Social Media?
Before I really get into it, I need you to know something: your business is not too boring and it is definitely possible to create interesting, engaging content for your business.
Our Favorite Small Business Marketing Hacks
The idea of tackling Marketing alone can be overwhelming, but thankfully the Internet exists. There’s an endless supply of resources online - both free and paid - that can help you level up your Marketing and help you work smarter, not harder.
Do you *really* need a website?
In the world we’re in, having a well-developed, thoughtful online presence is crucial when it comes to credibility, customer experience, and the opportunity to reach new audiences.
SEO vs. SEM
SEO and SEM are vital for any business. But what are they and how are they different? Let’s break them down and share with you how you can start using this acronyms TODAY.