Case Study: How TACT Helped EHTC ignite Their Brand Into Multi-year growth
When a business is known for exceptional service, its brand should communicate that same level of professionalism. EHTC, a respected Accounting and Advisory Services firm in West Michigan, recognized that their visual identity, website, and marketing channels were no longer aligned with the high level of client experience they deliver. Their digital presence felt outdated, fragmented, and hard to manage.
That’s where TACT Marketing Strategy came in.
REFINED VISUALS FOR A COHESIVE IDENTITY
TACT started by modernizing EHTC’s look and feel. We refined the logo, built a comprehensive style guide, and updated everything from business cards to PowerPoint templates. The goal? Make sure every visual impression—from internal emails to client-facing proposals—aligned with the level of professionalism they deliver daily.
A WEBSITE THAT WORKS HARDER
EHTC’s old website was clunky, dated, and hard to maintain. We gave them a clean, modern redesign that improved user experience, increased traffic, and better told their story. We also implemented SEO improvements to make sure the right people could find them online—and quickly understand what makes them different.
EMAILS THAT KEEP CLIENTS ENGAGED
TACT transitioned EHTC’s email marketing efforts to Mailchimp and built fresh newsletter templates to align with their new brand aesthetic. With a clear structure, as well as clear monthly and quarterly strategies, the team now has a consistent and engaging way to connect with clients and share what matters most.
CONSISTENCY ACROSS EVERY CHANNEL
Social media had taken a backseat—until we stepped in with strategy and structure. We created a content strategy, tightened their brand expression on social channels, and brought visually engaging and educational content to the forefront. The result? A more recognizable presence, improved engagement, and a renewed sense of confidence in showing up online.
THE RESULT? A DIGITAL PRESENCE THAT FINALLY MATCHES THEIR REPUTATION.
EHTC now has a cohesive brand and digital strategy that reflect the high-level service they’re known for. Their updated tools and cohesive brand allow them to connect with their audience more intentionally and consistently.
WANT TO SEE THE FULL STRATEGY?
We mapped out every detail of EHTC’s transformation—from brand refinement to social strategy, email marketing to SEO.
Ready to bring this kind of clarity and consistency to your brand? You can download the full PDF case study here.
