Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.
The challenge? A limited budget and a basic platform.
The goal? Create a more strategic, member-focused website experience—without starting from scratch.
Rather than recommend a costly rebuild, our team focused on making WMEPA’s current tools work harder. We started with a comprehensive user experience (UX) audit to uncover the most impactful opportunities. From there, we developed a strategy that prioritized usability, engagement, and sustainability.
BUILDING A SMARTER MEMBER EXPERIENCE
We created a secure, members-only portal that gives users access to exclusive resources like a gated video library, a document archive, and a private forum—designed to drive engagement and add value to the membership experience.
STREAMLINING EVENTS FROM STAR TO FOLLOW-UP
TACT helped WMEPA take control of their event management. From registration and attendee tracking to automated reminders and promotional guidance, we turned their events into well-oiled machines.
AUTOMATING COMMUNICATION WITHOUT ADDING WORK
We configured built-in marketing tools to handle routine communications—like event reminders and member updates—so their team can stay connected with less effort and more consistency.
REFRESHING THE BRAND EXPERIENCE, INSIDE AND OUT
On the front end, we delivered a cleaner, more professional look aligned with WMEPA’s mission. On the back end, we trained their staff to confidently manage every new feature—ensuring the upgrades last well beyond launch.
THE RESULT? TURNING AN UNDERPERFORMING WEBSITE INTO AN ENGAGEMENT CENTER.
TACT transformed WMEPA’s basic, underutilized website into a high-functioning digital tool—without changing platforms or investing in a full rebuild. The result was a more polished and cohesive online presence, backed by features that truly serve their members. From streamlined event management and gated content to member engagement tools and automation, the updated site is now a strategic asset the team can confidently manage and grow.
Sometimes, it’s not about building something new—it’s about making what you already have work smarter.
WANT TO SEE THE FULL STRATEGY?
Check out the full WMEPA case study and discover how we can help your organization bring clarity and capability to your digital presence.
Wondering what that kind of clarity and consistency could do for your business? Reach out to TACT directly, and we’ll send the complete case study your way!
