Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
When Skin CoLAB came to TACT, they had a functioning website and active social channels—but they were craving direction. They didn’t just want to show up online; they wanted to stand out with purpose.
From July to September 2024, TACT partnered with Skin CoLab to bring clarity, strategy, and intention to their digital marketing. Here's how we helped transform their online presence into a results-driven engine.
A WEBSITE BUILD TO CONVERT
We started with a comprehensive website audit and UX consultation. From navigation to load times, every detail was evaluated for effectiveness. We also tackled technical SEO issues like broken links and mobile responsiveness to improve search visibility and user experience.
Through targeted keyword integration—think Botox Grand Rapids, Microneedling Grand Rapids, and Skincare Grand Rapids—we helped Skin CoLAB show up when and where their audience was searching.
EMAIL MARKETING STRATEGY THAT BUILDS REAL RELATIONSHIPS
Next, we reimagined Skin CoLAB’s email strategy. With fresh, brand-cohesive templates and intentional CTAs, their campaigns became more than just messages—they became moments of connection. Clear, consistent emails now guide readers toward action and deepen audience loyalty.
TURNING CONTENT INTO A GROWTH TOOL
TACT supported Skin CoLAB in creating a powerful blog content strategy that works for them. From SEO best practices to imagery and AI tools, our coaching sessions empowered their team to consistently publish helpful, optimized content that supports both audience education and discoverability.
SOCIAL MEDIA THAT DOES MORE THAN “SHOW UP”
Skin CoLAB already had a presence—what they needed was a plan. We brought clarity to their content through a customized calendar, coaching on ideal aspect ratios and post types, and a fully optimized Link in Bio. Their refreshed approach now drives traffic with intention and turns scrolls into clicks.
THE RESULT?
A MARKETING ECOSYSTEM THAT WORKS TOGETHER.
From strategy to execution, every piece of Skin CoLab’s marketing now works in harmony. Their platforms no longer operate in silos—they support and amplify each other.
TACT didn’t just help Skin CoLab improve their digital presence.
We helped them move forward with confidence.
WANT TO SEE THE FULL STRATEGY?
We’ve only scratched the surface here. If you're interested in seeing the full breakdown of how we helped Skin CoLab bring clarity and intentionality to their marketing, we'd love to share the full case study with you. Reach out to TACT directly, and we’ll send the complete case study your way!
