Prioritization Is a Power Move: How to Stop Doing It All and Start Doing What Matters

Let’s be honest: most businesses are doing too much when it comes to marketing. Not because they want to, but because they feel like they have to.

You’re told to post every day, run ads, start a podcast, build a funnel, launch an email sequence, show up on video, write a blog, host a webinar, and… somehow also do your actual job?

It’s no wonder so many business owners and marketing teams feel burnt out.

But here’s the truth: doing less is a power move.

The key is not doing more. It’s doing what matters most. That’s where prioritization comes in.

THE COST OF DOING IT ALL

When you’re trying to do everything, two things happen:

1. Your marketing becomes watered down. You’re stretched too thin to execute well.

2. You lose visibility into what’s working. You’re throwing spaghetti at the wall and hoping something sticks.

According to the Content Marketing Institute, 61% of marketers say they’re creating too much content with too little return. And a Gartner report found that up to 26% of marketing budgets are wasted on the wrong channels.

That’s time, money, and energy you don’t get back.

WHY PRIORITIZATION CREATES CLARITY

At TACT, I help clients zoom out and reframe their marketing efforts around one core question: What is most aligned with your business goals, your audience, and your capacity?

This simple but powerful question helps:

• Clarify where your brand needs to be (and where it doesn’t)

• Focus your team on high-impact actions

• Reduce overwhelm and indecision

• Create marketing that actually connects and converts

HOW TO START PRIORITIZING YOUR MARKETING EFFORTS

Not sure where to begin? Here’s a simple exercise you can do today:

1. List everything you’re currently doing to market your business.

2. Label each activity: Working, Unclear, or Draining.

3. Focus on what’s working. Pause, trim, or stop the rest—at least temporarily.

Then, ask yourself:

• What one offer or goal do we want to focus on this quarter?

• What 2–3 channels support that goal best?

• What can we automate, delegate, or drop?

Remember: just because you can do something doesn’t mean you should.

The TACT APPROACH TO STRATEGIC PRIORITIZATION

TACT offers 90-Day Strategic Planning Sessions that help businesses and organizations:

• Identify their highest-impact marketing opportunities

• Set achievable goals with measurable outcomes

• Create a simple, sustainable marketing plan that fits their season of business

You walk away with a clear roadmap—no fluff, no overwhelm, just intentional action.

LET’S SIMPLIFY

You don’t need a bigger marketing budget. You need a better focus.

I offer a complimentary 30-minute consult to help you get clear on where your energy is best spent and whether a 90-day marketing plan is the right next step.

Book your free call here

Because prioritization isn’t just a time-saver. It’s a strategy.

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TACT Marketing Strategy helps businesses and organizations spend their marketing budgets more intentionally by bringing clarity and empowering them to make smart, aligned decisions. Learn more at get-intact.com.