What is a Content Calendar?
Many business owners find social media to be a burden. In fact, it’s one of the most common pain points my clients have when it comes to marketing their businesses. Panic-posting and spending excess time on writing content don’t have to be associated with your social media marketing anymore. There’s an easier way to create a solid social media strategy! By creating a content calendar, you’ll be able to create quality, engaging content, all while saving time.
Five Social Media Terms You Should Know
I’ll be the first to say it: social media is something we love to hate and hate to love, and it is entirely necessary as a tactic in your Marketing strategy. Although it can be intimidating and overwhelming at times, I’m here to help! Let’s simplify social media and create strategies to work for your business.
Is Content Really King?
As professional marketers, it makes sense we’d recommend digital advertising as a part of our client’s Marketing plan. Promotion is important, and online ads can produce results. But what good is your ad spend if the content is weak?
What is a ‘thought leader’?
Thought Leaders are the reason we spend money on industry conferences, trade shows, Masterclasses, etc. These individuals and brands are consistently staying up-to-date on their chosen profession and/or area of expertise and are consistently creating content to communicate this. Here’s how to be one.
Being ‘authentic’ IS NOT a marketing strategy
When did ‘being authentic’ become something more than a character trait, and turn into something some industries sell like a product?
Power (Half) Hour
We’re always seeing articles about the 30-minute workout, the 30-minute dinner, or the 30-minute life hack that will… So on and so forth.
Why not spend that half hour doing something for your business/organization that will actually leave you with a clear picture of where to move next?
Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
What My Clients Struggle With The Most
Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.
The one thing you can do right now to boost your following.
Bored with your engagement numbers? Unimpressed with your website traffic? How to help increase your following WITHOUT rebranding your business or organization.