Skills To Look For In Contractors
I know hiring a contractor (especially for the first time) can seem overwhelming. Here are the key qualities I look for in contractors before bringing them onto my team.
5 Website Must-Haves For Small Businesses
Not only do you need a website, you need one that incorporates strategy and makes a great first impression. While a lot goes into web design and strategy, I summed up five major things you should include on your site as a small business owner.
How To Market Your Job Openings
How To Market Your Job Openings… start by capitalizing on the traffic already on your website and be sure to list your job openings on a Career page. If you need to fill the position ASAP, make sure the page is easy to find and regularly send your site visitors in that direction.
How To Grow Your Team as a Small Business Owner
Hiring people who fit your business is no easy feat, and it can be intimidating at times. A key focus of mine in 2021 was building and growing my team, and my business has benefited big time with these talented individuals on the team. If you aren’t sure where to begin, here are a few steps to help you go and grow!
How *NOT* to Market Your Business
Lets talk about what NOT to do when it comes to marketing your business. If you find yourself doing any of these three things, don't panic! There's still time to turn around your Marketing game and get strategic about who you’re reaching and how you’re reaching them.
How to Manage Burnout as a Business Owner
Burnout is a cycle of stress, exhaustion, and overstimulation; therefore can affect you mentally, physically, and emotionally. If you’ve ever been a college kid during finals week, you know exactly what I’m talking about here. Yes, hard work is important, but balance is key— for your sanity as much as your long-term success in your business. I'm giving out some practical tips to help you avoid burnout from one business owner to another.
Time Off As A Business Owner
Taking time off can actually benefit your business. I’ll say it louder for the workaholics in the back: taking time off is beneficial and healthy for you personally AND professionally.
Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
The Best Free Marketing Tool Ever
Any cracks in your brand experience or customer service can destroy your business. This tool for marketing your small business is critical for success, especially during a global pandemic.
What My Clients Struggle With The Most
Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.