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Content Dev. or Paid Ads: Where to put the Dollars

Content Dev. or Paid Ads: Where to put the Dollars

Where to spend your business’ Marketing dollars can cause some serious analysis paralysis. #ProTip: Marketing isn’t complicated. Here’s how to spend your marketing dollars in a way that will guarantee ROI.

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What is a ‘thought leader’?

What is a ‘thought leader’?

Thought Leaders are the reason we spend money on industry conferences, trade shows, Masterclasses, etc. These individuals and brands are consistently staying up-to-date on their chosen profession and/or area of expertise and are consistently creating content to communicate this. Here’s how to be one.

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Do we need a strategy, or do we need to just ‘ship it’?

Do we need a strategy, or do we need to just ‘ship it’?

I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”

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The one thing you can do right now to boost your following.

The one thing you can do right now to boost your following.

Bored with your engagement numbers? Unimpressed with your website traffic? How to help increase your following WITHOUT rebranding your business or organization.

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