Inspirational Quotes for Small Business Owners
To inspire you, we put together a list of quotes we love about entrepreneurship, building a legacy, and good ol’ fashioned hard work.
Think Your Business is “Too Boring” for Social Media? (Part II)
To help you overcome a creative writer’s block, we’ve put together another round of social media ideas to get you started. Time to create some real magic!
Influencer Marketing
“Influencer marketing” has been a buzzword for awhile now, but if you aren’t an influencer or a Marketer, those words can be vague and confusing. Let’s dig into what an influencer actually is, the different types of influencers, and what it could look like to hire them as one of your Marketing tactics.
Think Your Business is “Too Boring” for Social Media?
Before I really get into it, I need you to know something: your business is not too boring and it is definitely possible to create interesting, engaging content for your business.
Our Favorite Small Business Marketing Hacks
The idea of tackling Marketing alone can be overwhelming, but thankfully the Internet exists. There’s an endless supply of resources online - both free and paid - that can help you level up your Marketing and help you work smarter, not harder.
Content Dev. or Paid Ads: Where to put the Dollars
Where to spend your business’ Marketing dollars can cause some serious analysis paralysis. #ProTip: Marketing isn’t complicated. Here’s how to spend your marketing dollars in a way that will guarantee ROI.
Do we need a strategy, or do we need to just ‘ship it’?
I coach my clients on the importance of strategy; the importance of being intentional when creating content to encourage client/customer engagement. I also coach my clients through the ‘yuck’ of “what will we do if this doesn’t work out as planned.”
The Best Free Marketing Tool Ever
Any cracks in your brand experience or customer service can destroy your business. This tool for marketing your small business is critical for success, especially during a global pandemic.
What My Clients Struggle With The Most
Today, Marketing is the overarching umbrella from which we get the four P’s: Product, Place, Price, and Promotion. When you follow the ‘yellow brick road’ down from Promotion— this is where we get Advertising and Public Relations. These two subjects are what a majority of my clients recognize as ‘marketing.’ However, they are just a small piece of the pie.
The 5-Minute Digital Audit
We’re all running out of time. But this 5-minute digital audit could save you from missing that next client/customer.