Case Study: How TACT Supported Cheeky Strut with a Strategic Marketing Refresh
When you’re a powerhouse salon like Cheeky Strut, it’s easy to get swept up in creativity and client demand. But even the most vibrant brands can lose momentum without a clear plan. Known for their confident, cheeky vibe and loyal clientele, Cheeky Strut was thriving creatively but struggling behind the scenes. Marketing efforts felt scattered, social media was inconsistent, and the brand’s digital presence wasn’t as sharp as its shears.
That’s when TACT stepped in to bring clarity, cohesion, and strategy.
BALANCED BRAND COHESION AND STRATEGY
Cheeky Strut was juggling two identities—the overarching salon brand and the personal brands of each stylist. A unified strategy was developed to let both thrive without stepping on each other’s toes. With clear guidelines for voice, visuals, and messaging, Cheeky Strut’s personality stayed cheeky and cohesive, while stylists maintained their individual flair.
MAKING SOCIAL MEDIA IRRESISTABLE
Though Cheeky Strut already had a loyal following, their social media presence was inconsistent and lacked focus. By taking over content creation and management for Instagram and Facebook, the team introduced platform-specific templates and engaging visuals that resonated with the audience. The result was a significant boost in impressions, engagement, and a feed as polished as a fresh blowout.
TURNING EMAILS INTO VIP INVITATIONS
Random email blasts became a thing of the past. A structured email marketing calendar was introduced, delivering timely promotions, client-only perks, and storytelling that kept Cheeky Strut top-of-mind. Open rates climbed, and clients began looking forward to seeing Cheeky in their inbox—a sure sign of loyalty and connection.
SMOOTHING OUT THE DIGITAL EXPERIENCE
An exceptional salon experience shouldn’t stop at the door. The Cheeky Strut website was refined to offer a smoother, more intuitive user journey. The site structure was reorganized for clarity, and the internal team was coached on maintaining and improving it over time. Clients found it easier than ever to browse, explore services, and book appointments—translating to more clicks turning into real bookings.
THE RESULT? A BRAND THAT TURNS HEADS—AND BOOKS APPOINTMENTS.
This wasn’t just a marketing makeover—it was a complete transformation. Cheeky Strut emerged with a sharper brand identity, smarter systems, and the confidence to move forward with purpose. Engagement soared, bookings increased, and the team finally had the clarity and tools to keep momentum high. Today, Cheeky Strut isn’t just turning heads—they’re setting the standard for how a modern salon brand connects with its clients and community.
WANT TO SEE THE FULL STRATEGY?
From unifying Cheeky Strut’s brand voice to elevating their social feeds, email strategy, and website experience, this was a marketing glow-up that turned chaos into confidence.
Download the full PDF case study here or reach out to TACT to talk through how we can help your brand stay cheeky, confident, and booked solid.
