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Let us help you save time and chronic headaches with our tips, tricks, and case studies (keep scrolling!). And if you’re ready to dig in, visit one of the buttons below.

Case Study: How TACT Helped EHTC ignite Their Brand Into Multi-year growth
See how TACT helped EHTC modernize their brand, elevate their marketing strategy, and improve client engagement through a targeted brand refresh.

Case Study: Elevating WMEPA’S Digital Experience—Without a Full Rebuild
When the West Michigan Exit Planning Association (WMEPA) approached TACT, they had a website that technically worked—but didn’t do much else. It lacked the functionality to support member engagement, the design felt disconnected from their value as an organization, and their internal team struggled to manage events or automate communication.

WEBSITE REFRESH OR REDESIGN: HOW TO FIND CLARITY IN YOUR DIGITAL STRATEGY
Whether it’s a refresh or a redesign, your website should always align intentionally with your marketing goals. Evaluating clearly against these benchmarks will help you confidently take the next step and improve your conversions, user experience, and overall brand clarity.

CLARITY IN ACTION: TURNING STRATEGY INTO MOMENTUM
You’ve done the work—you’ve shifted your mindset, simplified your priorities, and clarified your message. But now comes the part that separates a good strategy from real results: execution.


Case Study: Building a Brand From the Ground Up Helped Gimme’s Make a Bold Entrance
See how TACT built a full brand and marketing strategy to help Gimme’s Par & Grill launch with impact and become a Grand Rapids favorite.

The Clarity Mindset: The Secret to Smarter, Simpler Marketing
Learn how a strategic marketing mindset brings clarity to your marketing strategy, helping you reduce overwhelm and focus on intentional marketing.

Case Study: How Strategic Clarity Helped Skin CoLAB Turn its Marketing into a Growth Engine
Discover how TACT helped Skin CoLab elevate its digital presence with a strategic marketing audit, SEO optimization, content strategy, and social media coaching—resulting in stronger visibility, deeper audience engagement, and measurable growth.

What does ‘strategy’ have to do with it?
Want to elevate your business strategy in 2025? Start with a strong marketing foundation. Strategic marketing aligns with your business goals, provides direction, and sets you apart from competitors.

What is a Content Calendar?
Many business owners find social media to be a burden. In fact, it’s one of the most common pain points my clients have when it comes to marketing their businesses. Panic-posting and spending excess time on writing content don’t have to be associated with your social media marketing anymore. There’s an easier way to create a solid social media strategy! By creating a content calendar, you’ll be able to create quality, engaging content, all while saving time.